A home counties girl turned city slicker, Sleep Siren founder Lily Boulle was chronically sleep deprived. A marketing maven and pun-slinger in the video-games industry, sleep was the last thing on her agenda and it was frequently bumped when a more appealing invite came along. She was averaging five hours of sleep a night. Her health took a nose dive and revealed an underlying chronic illness. Forced to choose between her career and health, Lily took off her marketing had and turned to her health.

A short break turned into a passion that turned into a career change. Three years on, Lily is a qualified sleep consultant with unrelenting passion and enthusiasm that can only come with being well slept! And so Sleep Siren was born, ready to lull the nation’s sleep challenged people back to good health.