Insomnia Handbook

Staring into the darkness as minutes pass and become hours. We’ve all been there at some point - the inability to drift off into sleep, and in the worst cases, insomnia. It can be enough to drive the most reasonable person mad, but even if it’s simply making your working day tougher it’s an issue worth grabbing by the horns. Whether it’s work-related stress keeping you up or a racing mind that won’t quieten, insomnia is a common problem that has been keeping people awake for a long time: it even bothered Shakespeare enough to write about it in no less than seven of his plays!

Insomnia is a complex issue and there are many reasons why it can take hold. A new baby, health issues, bereavement, break-up, or financial and work worries - to name just a handful of stressors. The mind is a powerful tool. After just a few sleepless nights your brain will begin sending all kinds of signals that you need rest. This natural shift in focus to sleep can, ironically, work against achieving restful sleep and a vicious cycle can quickly emerge.

“But what can we do?”, I hear you cry! Studies have shown that cognitive behavioural therapy (CBT) can be an incredibly powerful tool against insomnia. Core to CBT for insomnia is changing your thought patterns and habits around sleep to reset your biological sleep rhythm. Introducing a calming and restorative sleep routine with products and fabrics that surprise and delight you is often the first step to solving insomnia, allowing you to give insomnia the boot and push yourself towards a better nights sleep. The best way to do this is to have a defined bedtime routine that you enjoy, helping you to wind down and subconsciously signalling to your mind and body that it's time to catch those ZZZs.

Thankfully, introducing a routine that will help you lull your way into a deep sleep need not be difficult as our team of sleep experts have hand-picked our top insomnia-busting products to help you! Everyone is different and finding what works for you can take time, but we can promise you we’ll be here to support you on your journey to better sleep.

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